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    As someone who has worked in marketing for some time, whenever I see an ad for something, I tend to appreciate it more than I hate it. It’s like a fine art that has been lost on so many people.

    One of my all-time favorite companies that knows how to do marketing right is IKEA, with the Book Book probably being their greatest masterpiece.

    Well this time around, however, what’s begun trending on the internet isn’t an ad, and it isn’t by IKEA, but it is definitely in the spirit of IKEA. It just once again proves that everything that comes out of IKEA is amazing.

    These two guys decided to film an entire soap opera spoof in IKEA without letting them know about it

    Image credits: Channel101

    Back in 2009, Dave Seger and Paul Bartunek came up with a concept for a spoof soap opera.

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  • But this was no ordinary melodrama parody. They decided to shoot it entirely in an IKEA. They didn’t tell IKEA. IKEA never really noticed it until it aired.

    Now, just stop and take a second to appreciate the fact that someone was so stealthy that they were able to pull off 7 e

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